$10 fee could lead to unlimited movie theater tickets

LAS VEGAS - A company run by one of the founders of Netflix has a strategy to get movie fans back into the theaters.  MoviePass wants customers to have unlimited visits for a flat fee of $10 per month.  But there's a catch. Customers will have to sign their movie habits over to Big Data.

Here's how it works:

When customers have MoviePass, which has been around since 2011, they carry a card that they use like a debit card when buying tickets. The card pays the cost of one ticket for a regular 2D movie.  I-MAX  and 3D movies are not included.

Theaters don’t have to join any networks or buy extra equipment.  Customers can just use the card at any movie theater that accepts debit cards or nationwide theaters, including independent theaters and big chains like AMC, Cinemark, and Regal.

Read more about MoviePass here.

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