App to hail taxis, limos launches in Las Vegas

LAS VEGAS -- Las Vegas visitors can now hail a ride from a taxi or limo company using their smartphone.

Las Vegas-based Integrity Vehicle Solutions launched the Ride Genie app on Wednesday. About 400 black cars, SUVs and limos from several transportation companies will be picking up assignments from the app, while taxis will be added to the offerings in the next six to eight weeks.

Bell Trans, which already owns limos, cars and taxis, is already on the app.

"It is going to help us grow. It is going to give us more business. That is why we opted into it," Jonathan Paul Poteat with Bell Trans said, "It opens up a different market for the residential customer that doesn't like to call and place a reservation."

The app allows users to watch the vehicle's progress toward them on a map in a style similar to ridesharing apps Uber and Lyft, although the drivers are professionals regulated through the taxi authority and not people using their own cars.

"We wanted to do it right for Nevada, we don't think that those other companies have it right; we think that they are delivering technology at the sacrifice of safety," President and CEO of Integrity Vehicle Solutions Mark James said.

James says the app will not take away business from taxi drivers, but will expand transportation to areas like Henderson and Summerlin.

Ridesharing companies have expressed interest in entering the Las Vegas market, but so far been kept out of town because of heavy regulation.

(The Associated Press contributed to this report)



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