Businesses see opportunity in "4/20"

LAS VEGAS - April 20th is the unofficial holiday for marijuana, and some medical marijuana dispensaries see opportunity.

Some dispensaries in southern Nevada say April 20th is the day for deals on medical marijuana.

420 is synonymous with marijuana, because many pot smokers view 4:20 p.m. as the universal time to smoke marijuana.

Jacob Silverstein at Las Vegas Releaf near the Strip says 420 means opportunity for business, especially since this is the first year patients can buy marijuana at brick and mortar dispensaries in the state.

“4/20 is the premiere cannabis retail holiday in the United States,” he said.

In Nevada, there is a growing number of medical marijuana patients. According to the state, more than 16,000 patients hold medical marijuana cards. The number of applicants nearly doubled in just one month.

“There's really been a pent-up demand, I think, for this across the industry,” Silverstein said.

Dispensaries are looking to capitalize on 420. Prices are slashed at businesses like Nevada Pure in the southeast valley.

“We have some aggressive specials planned,” said Matthew Gardiner with Nevada Pure.

Sales are geared toward locals and tourists.

“We have big plans for 4/20,” Gardiner said.

Silverstein explains a vision to make Las Vegas a destination for visitors on April 20th.

Currently, only tourists with valid identification that they are medical marijuana patients can enter a dispensary. There is an effort, however, to legalize recreational marijuana in Nevada.

“Why not Vegas?” said Ajla Habibija who is visiting from Texas. “I think it'll just attract more tourism.”

“This kind of seems like the next best place to come for a weed trip,” said tourist Kevin Joelson.

Dispensaries accept patients from states that also have medical marijuana programs. Silverstein says, since his dispensary is so close to the Strip, they've accepted international patients from places like Canada, Spain and Israel.

8 News NOW reached out to the Las Vegas Convention and Visitors Authority. A spokeswoman says it’s too early to tell how medical marijuana has affected local tourism.


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