Cowboy Christmas Returns for 27th Year

LAS VEGAS -- The Wrangler National Finals Rodeo is back in Las Vegas and with it comes Cowboy Christmas.

This massive gift show at the Las Vegas Convention Center has been around for 27 years and remains a popular shopping destination for both cowboys and cowgirls.

More than 400 exhibitors from across the U.S. and Canada, including 20 from southern Nevada, have taken over 300,000 square feet of show space in the north end of the convention center.

According to show organizers, 150,000 people are expected to visit the event over the next 10 days. Many shoppers make a stop at Cowboy Christmas a regular part of their NFR trip.

"We are in the market for a few Christmas gifts. So, it will be huge for us, one stop shopping. It is great," Amanda Muiragad, who is visiting from Canada, said.

The show is also big for vendors. They can show off their products directly to their target audience.

"You got the fan base. You got the clientele. It is a slam dunk. You are set up for success here in Las Vegas," Johnnie Barlogio with Rodeorigs.com said.

NFR is a cash cow for Las Vegas bringing in about $50 million a year in economic impact. A few million of that is made at Cowboy Christmas as people buy everything from Christmas ornaments and western decor to cowboy boots and customized horse trailers.

Cowboy Christmas is open now through December 15. Admission is free and open to the public.


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