The ski season is officially underway in southern Nevada, and a popular mountain resort is opening with a new, but familiar name.
On Friday, die-hard skiers and snowboarders didn't waste any time getting up the mountain to Lee Canyon Ski & Snowboard Resort, formally known as Las Vegas Ski and Snowboard Resort.
"We are going skiing, and they're going to tubing," one kid visiting Lee Canyon Ski and Snowboard Resort said.
"I like the new logo," said Nick Reidelbach, snowboarder. "It looks a lot cleaner I guess you can say."
Jamie Cattanach remembered when the ski resort originally opened as Lee Canyon back in 1963.
"Everyone knows it as Lee Canyon, and that's how it should be," said Cattanach.
The name of the resort changed from Lee Canyon to Las Vegas Ski and Snowboard Resort in 2003 to reflect a "year round" travel destination.
"We are a winter and summer resort now," said Jim Seely, marketing director at Lee Canyon Ski and Snowboard Resort.
Seely says with the resort hosting more events over the summer, including a big country concert this past year, the name reflects a new brand. Seely says he hopes this will continue to bring locals, who make up 70 percent of their patrons, back to their resort.
"Our address is still Las Vegas, Nevada. We can't get away from that; we don't want to get away from it," Seely said.
So far the resort has gotten about 20 inches of snow this year. However, the snow is continuing to make man-made snow, so there's enough for everyone to enjoy."
"We just hit the run -- it was pretty nice. The snow is looking good and soft today for sure," one visitor said.
Right now there are three lifts, and 10 runs out of 30 that are open for business. The rest is set to go into operation by next weekend.
If the snowy weather holds up, the resort is set to stay open for winter activities until April of next year.
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