Market expands for Cannabis-infused products that don't get users high

LAS VEGAS - Pot brownies have been around for a long time with the goal of getting people high, but recently dessert's purpose has changed.  Companies are diversifying its marijuana food offerings while taking the "high" out of edible creations.

Convention attendees at the last week's Marijuana Business Convention made it a point to stop at a particular soda fountain.

"Most people use it for anti-anxiety, anti-inflammation; things along those lines, so with these products, there is no high with that," said Scott Leshman, the founder of Cannabinoid Creations.

Leshman says his company is the first to sell a cannabis-infused soda, and since it lacks the chemical Tetrahydracannabinol, also known as THC, it's now widely available in numerous places.

"There is zero THC within all of the products, and you can find them in convenience stores across the state here of Nevada, and across the country," said Leshman.

According to Leshman, he chose to focus instead on a different chemical in marijuana called Cannabidiol.  The chemical is also known as CBD. CBD has medicinal qualities, but it does not cause impairment.

Leshman said it's infused in his company's other products as well.

"We have everything from chocolates, to hard candies, to topicals and lotions," said Leshman. 

Jenny Argie started her company, Baked life, for the same reason, after suffering through a bout of cancer two years ago.

"But after my surgeries, I went through the process of removing the cancer, so I started researching the effects of CBD," Argie said.

Argie's company focuses on healthy lifestyles with CBD-infused products.  Many of the options are gluten free and can even be made in your own kitchen.

"We are a full-spectrum lifestyle brand; all the way from cooking oils to eye cream, every product is food-based, so we enter CBD through the kitchen," Argie said. 

There's even CBD-infused microwave popcorn.  It falls under the brand "Kalm-Corn," a brand managed by MariMed advisors.

"The three ingredients: Pink Himalayan sea salt, coconut oil, and popcorn," said Tyler Burke, operations manager for MariMed Advisors. "It's really good popcorn." 

The company touts relief from stress, joint and muscle pain, and relief from constipation among the benefits of its CBD popcorn.

"We're not just trying to get people off their rocker, we're trying to create more wellness and more well being and create a better quality of life," Burke said.

A better quality of life is the motto as numerous brands try to break the stoner stereotype.  
 


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