Marketing Begins for Nevada Health Exchange

CARSON CITY, Nev. (AP) -- Marketing for Nevada's health insurance exchange is kicking into high gear as federal health care reform nears implementation.

Nevada has received $8.2 million in federal funds -- $3.06 for every resident -- for outreach and public awareness efforts aimed at getting people who don't have health insurance to understand the law and sign up.

The Silver State Health Insurance Exchange is doing final testing to ensure an online web portal, Nevada Health Link, will be ready when the enrollment period begins Oct. 1.

Educating the uninsured about the law and what is available is a massive undertaking. Last year the state awarded a $6 million contract to KPS3, a Reno advertising and marketing firm, to get the word out.

Another $2.2 million is targeted for local outreach through community organizations.

 


More Stories

Don't Miss

  • Community Calendar
    Copyright 2017 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
  • Connect with 8 News NOW
    Copyright 2017 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
  • Founder's Day of Caring
    Copyright 2017 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
  • Community Pride
    Copyright 2017 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
  • Politics Now
    Copyright 2017 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Latest News

Video Center