Nevadans Suffering from Election Overload

LAS VEGAS - President Barack Obama and Republican Presidential Nominee Mitt Romney will each make campaign stops in southern Nevada this week as the election draws closer. The frequent campaign visits and constant barrage of political ads has many Nevadans suffering from election overload.

Phones ring off the hook from political pollsters. Campaign mail pieces stuff valley mailboxes, and of course, our televisions are saturated with negative campaign ads, but experts disagree about their effectiveness.

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"You have this interesting dynamic in politics in that nobody likes the negative ads," said UNLV Political Science Professor Dave Damore. "We tend to remember the negative ads more than the positive ads, and of course the level of negativity in a campaign increases with its competitiveness. So when people say I'm turned off by the ads, we also know that competitive elections tend to draw out more people to the polls."

"If people continually watch television, and it's the same type of ads over the same type of issues, people will kind of tune it out," said psychologist Louis Mortillaro. "I hear a lot of people I work with in therapy and also friends about hitting the mute button or changing the channels."

Both presidential candidates, meanwhile, will appear in southern Nevada this week. Mitt Romney is delivering a speech at Henderson Pavilion Tuesday morning at 12 p.m.

President Obama will hold a campaign rally at Doolittle Park Wednesday night. Doors open at 6 p.m.


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