The number of drunk driving fatalities is down in the valley area, but Stop DUI activists are still posting dozens of memorial signs along Route 157, also known as Kyle Canyon Road, for the victims.
Stop DUI contacted the families of the 63 victims to get their permission to post the memorials along the Kyle Cayon Road. Each sign bears the name of someone who died at the hands of a drunk driver.
The memorials are a chilling reminder of how deadly driving drunk can be.
According to Stop DUI, the number of DUI fatalities has declined significantly. In 1985, 67 percent of Nevada Traffic Fatalities were
DUI-related, now, that number is at about 30 percent.
Twenty-five years ago, Route 157, which is the road that leads to Mt. Charleston was known by some as 'blood alley.'
It averaged an alarming 17 DUI-related deaths per year.
However, since 1990, when the started getting tougher on drunk drivers, we started getting tough on drunk drivers, there have only been two DUI-related deaths on that road. There weren't any in 2015.
"We see statistically, that the DUI fatal numbers have gone down over a few decades, we can attribute that to our joining forces efforts, our major saturations, and campaigns," said Chelsea Stuenkel, Nevada Highway Patrol.
The Stop DUI group attributes the decline in DUI deaths to the state having some of toughest DUI laws in the country, a more aggressive approach to sentencing the perpetrators, along with 30 years of educating the public about the dangers of drunk driving.
For example, the average cost of a misdemeanor DUI is about $10,000 when you add up fines, legal fees, and insurance costs.
However, the holiday season is the time of year when NHP says it worries the most about drunk drivers.
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