UNLV names Desiree Reed-Francois as new athletics director

LAS VEGAS - UNLV President Len Jessup announced Monday that Desiree Reed-Francois will become the university's athletics director effective June 1.

She is the current deputy athletics director at Virginia Tech and has two decades of leadership experience as an athlete, attorney and athletics administrator.

“There’s a great sense of enthusiasm and momentum in the community and at UNLV, and I’m honored to join this university and work with our coaches, staff, and student-athletes to build on the solid foundation in place,” said Reed-Francois. 

According to UNLV's news release, Reed-Francois was responsible for a 20 percent increase in ticketing, marketing and licensing revenue and securing the largest corporate development gifts in the program's history at Virginia Tech.

“Desiree has tremendous depth of experience at the highest levels of college athletics and a clear vision for the future of Rebel athletics, and I couldn’t be more pleased to welcome her to UNLV,” said UNLV President Len Jessup. “She has shown the ability to manage the complex internal demands of a large Power Five athletics department while simultaneously energizing fans and supporters in all sports, and I’m confident she’ll successfully move UNLV athletics forward.”

“Leadership development is at the core of college athletics, and it’s important that we create an environment leading to opportunities to positively impact lives and develop leaders in our student-athletes, our coaches, and our staff,” said Reed-Francois.

She will become the first Hispanic female athletics director at the FBS level


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