Vegas Visitors are Betting Big on the Strip

A 2012 market survey prepared for the Las Vegas Convention and Visitors Authority by GLS Research of San Francisco revealed the following gaming habits among visitors to Las Vegas:

  • Of those surveyed 72 percent said they gambled while in Las Vegas.
  • Casino guests (90 percent) were the most likely to have gambled, followed by package purchasers (79 percent), general tourists (66 percent) and convention goers (61 percent).
  • Those who gambled spent an average 2.6 hours doing so.
  • Package purchasers (70 percent) and general tourists (68 percent) were significantly more likely to play slots than casino guests (53 percent) and convention visitors (51 percent). But casino guests (17 percent) were most likely to play video poker, and convention visitors (21 percent) were most likely to try blackjack.
  • The average number of casinos visited among those surveyed was 5.8, and the average number of casinos where they gambled was 2.4.
  • The average gaming budget among all visitors who gambled was $484.70. Casino guests budgeted far more for gambling ($953.78) than did package purchasers ($419.08), convention visitors ($377.68) and general tourists ($317.27).
  • Among those who gambled, 89 percent said they did so on the Las Vegas Strip, 29 percent gambled downtown and 8 percent gambled on the Boulder Strip.

 


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